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1. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Branding (Marketing)
Available: Copies:
2. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Branding (Marketing)
Available: Copies:
3. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Branding (Marketing)
Available: Copies:
4. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
MARKETING TOURISM AND HOSPITALITY : concepts and cases. GEORGE, RICHARD.
Available: Copies:
5. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Branding (Marketing)
Available: Copies:
6. 
Cover image for Brand management : A South African Perspective
Brand management : A South African Perspective
Brand management : A South African Perspective
by 
Cunningham, Nicole author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Branding (Marketing)
Available: Copies:
7. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
8. 
Cover image for Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic marketing : theory and application for competitive advantage / Venter, Peet, 1964-
Available: Copies:
9. 
Cover image for Brand activism from purpose to action
Brand activism from purpose to action
by 
Sarkar, Christian, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Branding (Marketing) -- Social aspects.
Available: Copies:
10. 
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Branding (Marketing)
Available: Copies:
11. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
Kellogg on branding in a hyper-connected world / Tybout, Alice M. éditeur intellectuel.
Available: Copies:
12. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943
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