Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Money for nothing : indebtness and aspiration in South Africa

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

The South African blogosphere : a youth consumer driven community

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Consumer protection law in South Africa