IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
178 Results Found Subscribe to search results
000000000000IIE
Print
37. 
Cover image for Managing customer relationships : a strategic framework
Managing customer relationships : a strategic framework
by 
Peppers, Don.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations -- Management.
Available: Copies:
38. 
Cover image for The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business
The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business
by 
Pearson, Timothy R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
39. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
relations, marketing, and leadership / Gillis, Tamara L.
Available: Copies:
40. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
Available: Copies:
41. 
Cover image for Please every customer : delivering stellar customer service across cultures
Please every customer : delivering stellar customer service across cultures
by 
Lucas, Robert W.
Format: 
Books
Publication Date 
2011
Excerpt: 
Please every customer : delivering stellar customer service across cultures / Lucas, Robert W.
Available: Copies:
42. 
Cover image for Harvard business review on increasing customer loyalty.
Harvard business review on increasing customer loyalty.
Harvard business review on increasing customer loyalty.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
43. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
44. 
Cover image for Wired and dangerous : how your customers have changed and what to do about it
Wired and dangerous : how your customers have changed and what to do about it
by 
Bell, Chip R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
45. 
Cover image for Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
by 
Kerpen, Dave.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
46. 
Cover image for The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
by 
Geehan, Sean, author.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
47. 
Cover image for Effective customer care
Effective customer care
by 
Wellington, Patricia.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations -- Case studies.
Available: Copies:
48. 
Cover image for eMarketing strategies for the complex sale
eMarketing strategies for the complex sale
by 
Albee, Ardath.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations.
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(9)
Bowen, John (John T.), 1948-
(4)
Makens, James C.
(4)
Armstrong, Gary (Gary M.)
(3)
Berndt, A. (Adele), 1966-
(3)
Format
Item Category 1
Material Type
Language
English
(178)
Library
Shelf Location
Publication Date
Subject
Customer relations.
(96)
Customer relations -- Management.
(29)
Marketing.
(22)
Customer services.
(21)
Relationship marketing.
(19)
Item Available
Advanced Search Location