Life skills : my journey, my destiny

Introduction to creative brand communication : reading pack.

Brand communication and leadership : reading pack.

Introduction to creative brand building communication : reading pack.

Branding the ordinary

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

The use of gamification as a marketing communication tool to engage with South African millenials

eMarketing : the essential guide to marketing in a digital world

Brand building principles and fundamentals : reading pack.

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers