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1.

Cover image for Global marketing

Global marketing

by

Hollensen, Svend, author.

Format:

Books

Publication Date

2014

Excerpt:

Export marketing -- Case studies.

Available: Copies:

2.

Cover image for The best digital marketing campaigns in the world II

The best digital marketing campaigns in the world II

by

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

3.

Cover image for Consumer behaviour : implications for marketing strategy

Consumer behaviour : implications for marketing strategy

by

Quester, Pascale G. (Pascale Genevieve), author.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behavior -- Australia -- Case studies.

Available: Copies:

4.

Cover image for Social marketing and behaviour change : models, theory and applications

Social marketing and behaviour change : models, theory and applications

by

Brennan, Linda L. author.

Format:

Books

Publication Date

2014

Excerpt:

Social marketing and behaviour change : models, theory and applications / Brennan, Linda L. author.

Available: Copies:

5.

Cover image for Business-to-business marketing

Business-to-business marketing

by

Brennan, Ross, 1957- author.

Format:

Books

Publication Date

2014

Excerpt:

Industrial marketing -- Case studies.

Available: Copies:

6.

Cover image for Business marketing management : B2B

Business marketing management : B2B

by

Hutt, Michael D.

Format:

Books

Publication Date

2013

Excerpt:

Industrial marketing -- Management -- Case studies.

Available: Copies:

7.

Cover image for The social media manifesto : a guide to using social technology to build a successful business

The social media manifesto : a guide to using social technology to build a successful business

by

Hallam, Jed.

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

8.

Cover image for The essentials of marketing research

The essentials of marketing research

by

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Excerpt:

Marketing research -- Case studies.

Available: Copies:

9.

Cover image for Applied marketing cases

Applied marketing cases

by

Drotsky, Antonie.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Case studies.

Available: Copies:

10.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

11.

Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

by

Thompson, Arthur A., 1940- author.

Format:

Books

Publication Date

2013

Excerpt:

Strategic planning -- Case studies.

Available: Copies:

12.

Cover image for Principles and practice of marketing

Principles and practice of marketing

by

Jobber, David, 1947-

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Europe -- Case studies.

Available: Copies:

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Author

Cravens, David W.

(7)

Hawkins, Del I.

(7)

Cant, M. C. (Michael Colin), 1957-

(6)

Hennessey, Hubert D.

(5)

Jeannet, Jean-Pierre.

(5)

Machado, Ricardo.

(5)

Abratt, Russell.

(4)

(4)

Hutt, Michael D.

(4)

Speh, Thomas W.

(4)

Coney, Kenneth A.

(3)

(3)

(3)

Jobber, David, 1947-

(3)

Keegan, Warren J.

(3)

Kotler, Philip.

(3)

Lowe, Robin, 1945-

(3)

(3)

Peter, J. Paul.

(3)

(3)

Pitt, Leyland F.

(3)

Quelch, John A.

(3)

Simpson, John, 1943 September 17-

(3)

Stanton, William J.

(3)

Van Heerden, Neels, 1957-

(3)

(3)

Bartlett, Christopher A., 1943-

(2)

Berndt, A. (Adele), 1966- editor.

(2)

Boshoff, Christo, editor.

(2)

Brink, A. (Annekie)

(2)

Bromfield, Derek.

(2)

Canning, Louise, author.

(2)

Clow, Kenneth E.

(2)

Donnelly, James H.

(2)

(2)

Hartley, Robert F., 1927-

(2)

Institute of Marketing Management.

(2)

Kerin, Roger A.

(2)

Loudon, David L.

(2)

(2)

Peterson, Robert A. (Robert Allen), 1944-

(2)

(2)

Pritchard, Annette.

(2)

Roberts-Lombard, Mornay, editor.

(2)

Stevens, Robert E., 1942-

(2)

Tait, Madéle, editor.

(2)

Tull, Donald S.

(2)

Tuten, Tracy L., 1967- author.

(2)

Van Rensburg, Mari Jansen.

(2)

Venter, Peet, 1964-

(2)

(2)

Ahmed, Pervaiz K.

(1)

Alcock, GG, author.

(1)

Aldrich, Douglas F.

(1)

Aleti, Torgeir, author.

(1)

Ali-Knight, Jane.

(1)

American Marketing Association.

(1)

Armstrong, Gary (Gary M.)

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

Ashworth, G. J. (Gregory John)

(1)

(1)

(1)

Bailey, Maria T.

(1)

Baines, Paul, 1973-

(1)

Barker, Raymond F.

(1)

Baron, Steve (J. Steve)

(1)

(1)

Benun, Ilise, 1961-

(1)

Berndt, A. (Adele), 1966-

(1)

Berndt, A. (Adele), 1966- contributor.

(1)

Bickerton, Matthew.

(1)

Bickerton, Pauline.

(1)

Binney, Wayne, author.

(1)

(1)

Botha, Stephné.

(1)

Bowen, John (John T.), 1948-

(1)

Boyd, Harper W.

(1)

Brennan, Linda L. author.

(1)

Brennan, Ross, 1957-

(1)

Brennan, Ross, 1957- author.

(1)

Brennan, Ross, 1957-2021, author.

(1)

Brotherton, Bob.

(1)

Brown, Herbert E.

(1)

Brown, Herbert E. Readings & cases in direct marketing.

(1)

Buckingham, Ian P., 1967-

(1)

Buskirk, Bruce D.

(1)

Buzzell, Robert D. (Robert Dow), 1933-

(1)

Calvin, Robert J.

(1)

Campos, Cristian.

(1)

Canning, Louise.

(1)

Chaffey, Dave, 1963-

(1)

Chaffey, Dave, 1963- author.

(1)

Chartered Institute of Marketing.

(1)

Clarke, Jackie, 1966-

(1)

(1)

Corey, E. Raymond.

(1)

(1)

Craig, C. Samuel.

(1)

Crittenden, Victoria Lynn.

(1)

Crockett, David, éditeur intellectuel.

(1)

Czinkota, Michael R.

(1)

D'Andrea, Guillermo J.

(1)

Dalgic, Tevfik.

(1)

Dalrymple, Douglas J.

(1)

Davis, Robert T., 1921-1995.

(1)

Daymon, Christine.

(1)

Dibb, Sally, 1963-

(1)

Dickson, Marsha Ann.

(1)

Dobias, Lisa, author.

(1)

Donovan, Rob, 1944-

(1)

Doole, Isobel, 1954-

(1)

Douglas, Susan P.

(1)

(1)

Drotsky, Antonie.

(1)

Dru, Jean-Marie.

(1)

(1)

Duncan, Tom (Thomas R.)

(1)

(1)

Elliott, Richard H.

(1)

(1)

Ellis- Chadwick, Fiona.

(1)

Etzel, Michael J.

(1)

Farquhar, Jillian Dawes.

(1)

Fernandez, Joseph, 1968-

(1)

(1)

(1)

Foote, Cameron S.

(1)

(1)

Futrell, Charles.

(1)

Gagnon, Philippe.

(1)

Gamble, John (John E.), author.

(1)

Geehan, Sean, author.

(1)

Gerzema, John, 1961-

(1)

Gillis, Tamara L.

(1)

Goldman, Robert, 1949-

(1)

Grant, John, 1964-

(1)

Haas, Robert W.

(1)

Haas, Robert W. Industrial marketing management.

(1)

Hackley, Christopher E., author.

(1)

Hackley, Rungpaka Amy, author.

(1)

Haghirian, Parissa, 1970-

(1)

(1)

Hampshire, Mark.

(1)

Hanover, Dan, 1973- author.

(1)

Harris, Kim, 1957-

(1)

Harrison, Christian (Leadership Researcher), author.

(1)

Hartley, Robert F., 1927- Marketing mistakes.

(1)

Hartline, Michael D.

(1)

Harvard Business School Publishing Corporation.

(1)

Hastings, Gerard.

(1)

Hasty, Ronald W.

(1)

Hawkins, Del I., author.

(1)

Helgert, Joseph P.

(1)

Henley, Nadine.

(1)

Hill, Sally Rao, author.

(1)

(1)

Hofmeyr, J. H. (Jan H.)

(1)

Hollensen, Svend Verfasser.

(1)

Hollensen, Svend, author.

(1)

Holloway, Immy.

(1)

(1)

Hughes, Arthur Middleton.

(1)

Hutt, Michael D., author.

(1)

Institute of Leisure & Amenity Management (Great Britain)

(1)

International Association of Business Communicators.

(1)

Jack, Gavin, 1973-

(1)

Jain, Subhash C., 1942-

(1)

Jain, Subhash C., 1942- International marketing management.

(1)

James, Karen E.

(1)

Janes, Alex (Marketing consultant), author.

(1)

Jaworski, Bernard J.

(1)

Jeannet, Jean-Pierre. International marketing management.

(1)

Jooste, C. J. (Christiaan Johannes), 1947-

(1)

Jugenheimer, Donald W., author.

(1)

Jâozsa, Lâaszlâo, Dr.

(1)

Karaosmanoglu, Elif.

(1)

Kavaratzis, Mihalis.

(1)

Keegan, Warren J. Multinational marketing management.

(1)

Kelley, Larry D., 1955- author.

(1)

Kiddon, Joan, 1949-

(1)

Kleindl, Brad Alan, 1955-

(1)

Klopper, H. B., 1974-

(1)

Klopper, H. B., 1974- editor.

(1)

Knight, Hanne, author.

(1)

Kopanidis, Foula, author.

(1)

Koranda, David E., author.

(1)

LaBonte, David A., 1953-

(1)

Laczniak, Eugene R.

(1)

Lamb, Charles W.

(1)

Lappeman, James.

(1)

Layton, Roger A., 1934-

(1)

Leadley, Peter J.

(1)

Lebar, Ed, 1943-

(1)

Lester, David, 1966-

(1)

Lewis, Philip, 1945-

(1)

(1)

Littrell, Mary Ann.

(1)

Maarek, Philippe J.

(1)

Mahin, Philip William.

(1)

Makens, James C.

(1)

Format

(203)

Electronic Resources

(5)

(3)

(1)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(213)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

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VC Nelson Mandela Bay

VC Pietermaritzburg

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On-Shelf Faculty Commerce (IIE CAT only)

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Publication Date

Subject

(37)

Marketing -- Management.

(22)

Marketing -- Management -- Case studies.

(19)

Branding (Marketing)

(17)

Marketing -- South Africa -- Case studies.

(17)

(15)

Export marketing -- Management -- Case studies.

(15)

Export marketing -- Management.

(14)

Marketing -- Case studies.

(14)

Marketing -- South Africa.

(12)

Marketing research -- Case studies.

(11)

Marketing research.

(11)

Internet marketing.

(10)

Industrial marketing.

(8)

Brand name products.

(7)

Industrial marketing -- Management -- Case studies.

(7)

Brand name products -- Case studies.

(6)

Industrial marketing -- Case studies.

(6)

Industrial marketing -- Management.

(6)

Internet marketing -- Case studies.

(6)

Marketing -- Decision making.

(6)

Strategic planning.

(6)

Branding (Marketing) -- Case studies.

(5)

Consumer behavior -- United States -- Case studies.

(5)

Consumer behavior.

(5)

(5)

(5)

Consumer behavior -- United States.

(4)

Export marketing -- Case studies.

(4)

Export marketing.

(4)

Internet advertising.

(4)

Market surveys -- United States.

(4)

Marketing -- South Africa -- Management.

(4)

Product management.

(4)

(3)

Customer relations -- Management.

(3)

(3)

Electronic commerce.

(3)

(3)

(3)

Marketing -- Europe -- Case studies.

(3)

Marketing -- Psychological aspects.

(3)

Public relations.

(3)

Relationship marketing.

(3)

Sales promotion.

(3)

Social marketing.

(3)

Strategic planning -- Case studies.

(3)

Tourism -- Marketing.

(3)

Advertising -- Brand name products.

(2)

Advertising -- Social aspects.

(2)

(2)

Brand name products -- Forecasting.

(2)

Business -- Research -- Methodology.

(2)

Business enterprises -- Computer networks.

(2)

Clothing trade.

(2)

Communication in marketing.

(2)

Consumer behavior -- Australia -- Case studies.

(2)

Consumer behavior -- Australia.

(2)

Customer services -- Management.

(2)

Customer services -- South Africa -- Marketing.

(2)

Direct marketing -- Case studies.

(2)

Electronic commerce -- Case studies.

(2)

Fallstudiensammlung.

(2)

Graphic arts -- Marketing.

(2)

Industrial management.

(2)

Internationale marketing.

(2)

(2)

Market surveys -- Australia.

(2)

Market surveys -- United States -- Case studies.

(2)

Market surveys.

(2)

Marketing -- Decision making -- Case studies.

(2)

Marketing -- United States -- Case studies.

(2)

Online social networks -- Economic aspects.

(2)

Product management -- Case studies.

(2)

Produits de marque -- Commercialisation.

(2)

Professions -- South Africa -- Marketing.

(2)

Qualitative research.

(2)

Service industries -- South Africa -- Marketing.

(2)

Social media -- Economic aspects.

(2)

(2)

Strategisch management.

(2)

(2)

(2)

Tourism -- Management.

(2)

Tourisme -- Marketing.

(2)

Administración de mercadeo -- Estudio de casos.

(1)

Administración de mercadeo.

(1)

Administración.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Fashion.

(1)

Advertising -- Japan -- Case studies.

(1)

Advertising -- Management.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Social aspects -- United States -- Case studies.

(1)

Advertising -- Tourism.

(1)

Advertising -- United States -- Case studies.

(1)

Advertising agencies.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns -- Psychological aspects.

(1)

Advertising campaigns -- Social aspects.

(1)

Advertising media planning.

(1)

Advertising, Direct-mail -- Case studies.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Art publicitaire -- États-Unis -- Commercialisation.

(1)

(1)

Arts graphiques -- États-Unis -- Commercialisation.

(1)

Aufsatzsammlung.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

Bags -- Design.

(1)

(1)

(1)

(1)

Brand name products -- Computer network resources.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Management.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- Management.

(1)

Branding (Marketing) Case studies

(1)

Business -- Marketing -- Case studies.

(1)

Business -- Marketing.

(1)

Business -- Research -- Data processing.

(1)

Business -- Study and teaching (Higher)

(1)

Business and Management.

(1)

Business communication.

(1)

Business logistics.

(1)

Commerce interentreprises.

(1)

Commerce électronique.

(1)

Commercial art -- Marketing.

(1)

Commercial art -- United States -- Marketing.

(1)

Commercial art.

(1)

Communicatief handelen.

(1)

Communication in organizations

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication in organizations.

(1)

Communication in politics -- United States.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Computer graphics industry -- Case studies.

(1)

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

Consommateurs -- Comportement.

(1)

Consumentengedrag.

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- New Zealand -- Case studies.

(1)

Consumer behavior -- New Zealand.

(1)

Consumer behavior -- Research.

(1)

Consumers -- Research.

(1)

Consumers' preferences.

(1)

(1)

Consumption (Economics)

(1)

Corporate image

(1)

Corporate image -- Case studies.

(1)

Corporate image Case studies

(1)

Corporate image.

(1)

Corporations -- Case studies.

(1)

Corporations -- Public relations -- Research -- Methodology.

(1)

Corporations, Foreign -- Japan -- Management -- Case studies.

(1)

Corporations, Japanese -- Management -- Case studies.

(1)

(1)

Creative ability in business.

(1)

Culture -- Economic aspects.

(1)

Culture and tourism -- Case studies.

(1)

Culture and tourism.

(1)

Customer loyalty.

(1)

Customer relations.

(1)

Database marketing -- Planning.

(1)

Designers -- Interviews.

(1)

(1)

(1)

Developing countries -- Commerce -- Case studies.

(1)

Developing countries -- Commerce.

(1)

Developmental editing -- Handbooks, manuals, etc.

(1)

Digital storytelling.

(1)

Direct marketing -- United States -- Case studies.

(1)

Direct marketing -- Vocational guidance -- United States.

(1)

Direct marketing.

(1)

(1)

(1)

Employee retention.

(1)

Employees -- Recruiting.

(1)

Employment portfolios.

(1)

(1)

Export marketing -- Textbooks.

(1)

Facebook (Electronic resource)

(1)

(1)

Fashion merchandising.

(1)

Festivals -- Economic aspects -- Case studies.

(1)

Festivals -- Economic aspects.

(1)

Festivals -- Marketing.

(1)

Financial services industry -- Marketing.

(1)

Fremdenverkehrsgebiet.

(1)

Graphic arts -- United States -- Marketing.

(1)

(1)

(1)

Handicraft industries.

(1)

Hospitality industry -- Marketing -- Handbooks, manuals, etc.

(1)

Hospitality industry -- Marketing.

(1)

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