Integrated brand marketing and measuring returns / Kitchen, Philip J.

Hospitality and travel marketing / Morrison, Alastair M.

marketing; Sponsorship; Promotion; Financial management; Risk management; Planning; Protocol; Choosing the

The international brand valuation manual : a complete overview and analysis of brand valuation

-- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

-- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation

Branding (Marketing) -- Case studies.

bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative

behavior theories / Andrea Carson Gielen ... [et al.] -- Social marketing / J. Douglas Storey, Gary B

Brand name products -- Valuation -- Management.

Branding (Marketing) -- Management.