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37. 
Cover image for The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
by 
Aaker, Jennifer Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social
Available: Copies:
38. 
Cover image for Social media metrics : how to measure and optimize your marketing investment
Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-
Available: Copies:
39. 
Cover image for Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships
Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships
by 
Golden, Michelle.
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media -- Economic aspects.
Available: Copies:
40. 
Cover image for Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Social aspects.
Available: Copies:
41. 
Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2010
Excerpt: 
Branding (Marketing) -- Social aspects.
Available: Copies:
42. 
Cover image for Ethics and morality in sport management
Ethics and morality in sport management
by 
DeSensi, Joy Theresa.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sports administration -- Moral and ethical aspects.
Available: Copies:
43. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
44. 
Cover image for Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Secrets of social media marketing : how to use online conversations and customer communities to
Available: Copies:
45. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
Online social networks -- Economic aspects.
Available: Copies:
46. 
Cover image for Beyond Hofstede : culture frameworks for global marketing and management
Beyond Hofstede : culture frameworks for global marketing and management
Beyond Hofstede : culture frameworks for global marketing and management
by 
Nakata, Cheryl.
Format: 
Books
Publication Date 
2009
Excerpt: 
International trade -- Social aspects.
Available: Copies:
47. 
Cover image for This is social media : tweet, blog, link and post your way to business success
This is social media : tweet, blog, link and post your way to business success
by 
Clapperton, Guy.
Format: 
Books
Publication Date 
2009
Excerpt: 
Online social networks -- Economic aspects.
Available: Copies:
48. 
Cover image for The new influencers : a marketer's guide to the new social media
The new influencers : a marketer's guide to the new social media
The new influencers : a marketer's guide to the new social media
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Social media -- Economic aspects.
Available: Copies:
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Arens, William F.
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Gillin, Paul.
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Heath, Joseph, 1967-
(3)
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Internet marketing.
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Marketing -- Social aspects.
(16)
Social media -- Economic aspects.
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Advertising.
(12)
Consumer behavior.
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