Marketing management / Marshall, Greg W.

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

Finance, Public -- Law and legislation -- South Africa.

Administrative agencies -- South Africa -- Personnel management.

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

Pathways to public relations : histories of practice and profession / St. John, Burton, 1957-

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

Gender and public relations : critical perspectives on voice, image and identity / Daymon

Public relations and politics.

Successful event management : a practical handbook / Shone, Anton, author.

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling