Handbook of public relations / Skinner, J. C. (J. Chris)

Public relations -- United States -- Case studies.

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

Health and medical public relations / Riggulsford, Myc.

media ; Financing and shaping the media : advertising, public relations, and marketing communications

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

Public health -- Research -- Methodology.

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

Public relations : strategies and tactics / Wilcox, Dennis L.

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

-- Marketing research and development -- Public relations -- Conclusions -- 13.Managing operations and projects

Mitchell -- 20.Religious literacy and public service broadcasting: introducing a research agenda / Elaine