Search Results for Research -- Social Media

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181 Results Found

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Corporate communication : a guide to theory & practice

Cornelissen, Joep, author.

Format:

Books

Publication Date

2017

Excerpt:

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

Available: Copies:

Organizational crisis communication

Frandsen, Finn, 1956- author.

Format:

Books

Publication Date

2017

Excerpt:

? -- Box 5.1 Anti-handbook of media failure -- Crisis communication research: an overview -- Box 5.2 What

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The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Gaffoor, Shaakir.

Format:

Manuscript

Publication Date

2016

Excerpt:

Social media

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

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Discover sociology

Chambliss, William J.

Format:

Books

Publication Date

2016

Excerpt:

-- Socialization and social interaction -- Groups, organizations, and bureaucracies -- Deviance and social control

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Fundamentals of information systems

Stair, Ralph M., author.

Format:

Books

Publication Date

2016

Excerpt:

: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming

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Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Rise of the social media influencers : an investigation into the emergence of online super

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

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A handbook for teaching and learning in higher education : enhancing academic practice

Fry, Heather.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=835218&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport

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10.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

An investigation into the role of social media in South African politics in relation to it's

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11.

Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Social media marketing : theories & applications / Dahl, Stephan, author.

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12.

Innovations in digital research methods

Halfpenny, Peter J., author.

Format:

Books

Publication Date

2015

Excerpt:

Social media -- Research.

Available: Copies:

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