Search Results for Research -- Social Media

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37.

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

Available: Copies:

38.

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Gaffoor, Shaakir.

Format:

Manuscript

Publication Date

2016

Excerpt:

Social media

Available: Copies:

39.

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Rise of the social media influencers : an investigation into the emergence of online super

Available: Copies:

40.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

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41.

Discover sociology

Chambliss, William J.

Format:

Books

Publication Date

2016

Excerpt:

-- Socialization and social interaction -- Groups, organizations, and bureaucracies -- Deviance and social control

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42.

Fundamentals of information systems

Stair, Ralph M., author.

Format:

Books

Publication Date

2016

Excerpt:

: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming

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43.

A handbook for teaching and learning in higher education : enhancing academic practice

Fry, Heather.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=835218&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport

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44.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

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45.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

An investigation into the role of social media in South African politics in relation to it's

Available: Copies:

46.

Customer relationship management : concepts and technologies

Buttle, Francis.

Format:

Books

Publication Date

2015

Excerpt:

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

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47.

Mass communication theory : foundations, ferment, and future

Baran, Stanley J., author.

Format:

Books

Publication Date

2015

Excerpt:

Mass media -- Philosophy.

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48.

Succeeding with your master's dissertation : a step-by-step handbook

Biggam, John, author.

View this book online, via VLeBooks, both on- and off-campus
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View this book online, via VLeBooks, both on- and off-campus
This title is also available in print. Click here.

Format:

Electronic Resources

Publication Date

2015

Excerpt:

and social media in research A chapter on good referencing and avoiding plagiarism, plus coverage of

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