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37. 
Cover image for Sport management : theory and practice
Sport management : theory and practice
Sport management : theory and practice
by 
Gouws, Johan S.
Format: 
Books
Publication Date 
1997
Excerpt: 
Sports -- Marketing.
Available: Copies:
38. 
Cover image for The ultimate guide to sport event management and marketing
The ultimate guide to sport event management and marketing
by 
Graham, Stedman.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/94033952-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/94033952-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/94033952-d.html
Format: 
Books
Publication Date 
1995
Excerpt: 
The ultimate guide to sport event management and marketing / Graham, Stedman.
Available: Copies:
39. 
Cover image for The sponsored life : ads, TV, and American culture
The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and
Available: Copies:
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Sports -- Marketing.
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