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37. 
Cover image for How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Target marketing.
Available: Copies:
38. 
Cover image for Assessment and planning in health programs
by 
Hodges, Bonni C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Needs assessment : the big picture -- Paint a picture of your target population : assessing assets
Available: Copies:
39. 
Cover image for 101 management models : English edition
by 
Mulders, Marijn.
Format: 
Books
Publication Date 
2011
Excerpt: 
Branding -- 96.Target marketing -- 97.Team Buying Team Selling (TBTS) -- 98.The Ten Steps Plan -- 99.Two
Available: Copies:
40. 
Cover image for Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing 3.0 : from products to customers to the human spirit / Kotler, Philip.
Available: Copies:
42. 
Cover image for Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises
Available: Copies:
by 
Hefer, Dale.
Format: 
Books
Publication Date 
2010
Excerpt: 
From witblits to vuvuzelas : marketing in the new South Africa / Hefer, Dale.
Available: Copies:
44. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
46. 
Cover image for Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
by 
Godin, Seth.
Format: 
Books
Publication Date 
2009 2007
Excerpt: 
Target marketing.
Available: Copies:
47. 
Cover image for Marketing ethics
by 
Brenkert, George G.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing -- Moral and ethical aspects.
Available: Copies:
48. 
Cover image for The I/O consultant : advice and insights for building a successful career
by 
Hedge, Jerry W.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Ch. 19. Points of Entry: Where to Target Your Consulting Efforts in Client Organizations / David B
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