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Print
by 
Gumede, Nozipho.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Television advertising -- South Africa.
Available: Copies:
482. 
Cover image for Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing method -- Events -- Brochures and product catalogues -- In-house magazines -- Advertising -- The
Available: Copies:
483. 
Cover image for Read me : 10 lessons for writing great copy
484. 
Cover image for Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary
Available: Copies:
485. 
Cover image for International perspectives on business innovation and disruption in the creative industries : film, video and photography
by 
DeFillippi, Bob, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
the production of video advertising: the emerging roles of crowdsourcing platforms / Rosemary Kimani
Available: Copies:
486. 
Cover image for Cyberethics : morality and law in cyberspace
by 
Spinello, Richard A., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Case Studies: DoubleClick: The Ethics of Online Advertising -- Facebook's "Unfriendly" Privacy Policies
Available: Copies:
487. 
Cover image for Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
488. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
489. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Internet advertising.
Available: Copies:
490. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
moments of receptivity : how media context helps advertising -- Deliver more relevant communications
Available: Copies:
491. 
Cover image for The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising campaigns -- Case studies.
Available: Copies:
492. 
Cover image for Media analysis techniques
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and
Available: Copies:
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