-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Public relations -- History -- 20th century.

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Development issues in global governance : public-private partnerships and market multilateralism /

Lester Roushanzamir -- Terrorism, public relations and propaganda / by Nancy Snow -- September 11, social

specific public goods / Marco Bellandi -- 5. Knowledge and clusters / Nick Henry and Steven Pinch -- 6. FDI

regulation under labour / Aileen McHarg -- System operation : from self-regulation to public regulation / Ulf

Police-community relations -- United States.

public relations -- Sales incentives, direct marketing, and website development -- Trade promotion

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

/ John Durham Peters -- The public and the party period / John Nerone -- A ritual of verification?: the

Public relations.