Reputation management -- Ethics and communication -- Media relations -- Social media

The Facebook era : tapping online social networks to market, sell, and innovate / Shih, Clara Chung

communication. Leadership and change communication -- Corporate social responsibility and community relations.

impact -- Marketing and social media -- Case studies.

Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.

and converged traditional media -- Social media -- Writing for social media -- Uses of social media

Strategic corporate social responsibility : stakeholders in a global environment / Werther, William

for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing

Mass media -- Social aspects.

SOCIAL SCIENCE / Media Studies

On media memory : collective memory in a new media age / Neiger, Mordechai.

Advertising -- Social aspects.