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1. 
Cover image for The law of journalism and mass communication
by 
Trager, Robert author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising : when speech and commerce converge.
Available: Copies:
2. 
Cover image for Logic and contemporary rhetoric : the use of reason in everyday life
by 
Cavender, Nancy.
Format: 
Books
Publication Date 
2014
Excerpt: 
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
Available: Copies:
3. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
moments of receptivity : how media context helps advertising -- Deliver more relevant communications
Available: Copies:
by 
Brands and Branding, South Africa.
Format: 
Books
Publication Date 
2014
Excerpt: 
Affinity Advertising & Publishing,
Available: Copies:
by 
Van Nieuwenhuizen, P. J. J.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising -- Tourism.
Available: Copies:
6. 
Cover image for Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing method -- Events -- Brochures and product catalogues -- In-house magazines -- Advertising -- The
Available: Copies:
7. 
Cover image for Read me : 10 lessons for writing great copy
8. 
Cover image for The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising campaigns -- Case studies.
Available: Copies:
9. 
Cover image for Business Ethics
by 
De George, Richard T.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising -- 16. Workers' Rights: Employment, Discrimination, and Affirmative Action -- 17. Workers' Rights
Available: Copies:
10. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
and Managing Reputation -- Corporate Philanthropy -- What Is Corporate Advertising? -- Advertising to
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
by 
Barker, Rachel, 1958-
Format: 
Books
Publication Date 
2013
Excerpt: 
traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section
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