Short left : should your brand go on a taxi ride?

Putting the Orlando back into Pirates

Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands

An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

Painfully dressed

Do consumers purchase their perfume according to packaging or is it according to other factors?

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

The effectiveness of co-branding between the Sharks and Mr Price

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

Investigating branding to a non-professional sporting environment, specifically pertaining to golf

Poll positioning

Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?