by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format:
Books
Publication Date
2000
Excerpt:
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
by
Cox, Jeff, 1951-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0705/99038449-s.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon054/99038449.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/99038449.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon054/99038449.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/99038449.html
Format:
Books
Publication Date
2000
Excerpt:
Consists of parables that describe the role and processes of sales and marketing.
by
Shimp, Terence A.
Format:
Books
Publication Date
2000
Excerpt:
Sales promotion.
by
Burke, James F.
Format:
Books
Publication Date
2000
Excerpt:
profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working
by
Brand, Ronald A.
Format:
Books
Publication Date
2000
Excerpt:
Export sales contracts -- United States.
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
by
McDonald, Malcolm.
Format:
Books
Publication Date
1999
Excerpt:
objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
and sales management -- Pricing for international markets -- Negotiating with international customers
by
Holtz, Herman.
Table of Contents http://www.loc.gov/catdir/toc/onix03/98044989.html
Publisher description http://www.loc.gov/catdir/description/wiley033/98044989.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/98044989.html
Publisher description http://www.loc.gov/catdir/description/wiley033/98044989.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/98044989.html
Format:
Books
Publication Date
1999
Excerpt:
and Sales: Finding Leads and Closing them -- 9. Releases, Brochures, and other Materials -- 10. The
by
Woods, John A.
Format:
Books
Publication Date
1999
Excerpt:
-- Congratulating a sales person for a testimonial -- Congratulating a sales person on a large sale -- Contacting a
by
Pringle, Hamish.
Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm
Format:
Books
Publication Date
1999
Excerpt:
, increase customer loyalty, build sales, create press coverage and more."
by
Lesikar, Raymond Vincent.
Format:
Books
Publication Date
1999
Excerpt:
-- Indirectness in bad-news messages -- Indirectness in persuasion and sales messages -- Pattern viriations in
Limit Search Results

