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1. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
Available: Copies:
2. 
Cover image for Selling the wheel : choosing the best way to sell for you, your company, and your customers
by 
Cox, Jeff, 1951-
Format: 
Books
Publication Date 
2000
Excerpt: 
Consists of parables that describe the role and processes of sales and marketing.
Available: Copies:
3. 
Cover image for Advertising promotion : supplemental aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Sales promotion.
Available: Copies:
4. 
Cover image for Marketing & selling the travel product
by 
Burke, James F.
Format: 
Books
Publication Date 
2000
Excerpt: 
profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working
Available: Copies:
5. 
Cover image for Fundamentals of international business transactions
by 
Brand, Ronald A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Export sales contracts -- United States.
Available: Copies:
6. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
Available: Copies:
7. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The
Available: Copies:
8. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1999
Excerpt: 
and sales management -- Pricing for international markets -- Negotiating with international customers
Available: Copies:
9. 
Cover image for The concise guide to becoming an independent consultant
by 
Holtz, Herman.
Format: 
Books
Publication Date 
1999
Excerpt: 
and Sales: Finding Leads and Closing them -- 9. Releases, Brochures, and other Materials -- 10. The
Available: Copies:
10. 
Cover image for Streetwise business letters : 2,500 professionally written letters that will bring success to your business
by 
Woods, John A.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Congratulating a sales person for a testimonial -- Congratulating a sales person on a large sale -- Contacting a
Available: Copies:
11. 
Cover image for Brand spirit : how cause related marketing builds brands
by 
Pringle, Hamish.
Format: 
Books
Publication Date 
1999
Excerpt: 
, increase customer loyalty, build sales, create press coverage and more."
Available: Copies:
12. 
Cover image for Lesikar's basic business communication
by 
Lesikar, Raymond Vincent.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Indirectness in bad-news messages -- Indirectness in persuasion and sales messages -- Pattern viriations in
Available: Copies:
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