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Print
by 
James, Christopher.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South
Available: Copies:
by 
Seedat, Nisaa.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
The effects of perceived country-of-origin of fashion brands on the consumer purchase decision
Available: Copies:
by 
Minott, Cherie-Leigh.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Framed minds : a study of consumer agency in new media space / Minott, Cherie-Leigh.
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5. 
Cover image for The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Consumers -- Psychology.
Available: Copies:
by 
Spector, Robert, 1947-
Format: 
Books
Publication Date 
2005
Excerpt: 
Category killers : the retail revolution and its impact on consumer culture / Spector, Robert, 1947-
Available: Copies:
8. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
; Experiential marketing ; Long-form content ; Communal marketing ; Consumer-generated content ; Search ; Music
Available: Copies:
9. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2005
Excerpt: 
Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning
Available: Copies:
10. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2005
Excerpt: 
advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the
Available: Copies:
11. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future
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