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253. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion
Available: Copies:
254. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
255. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity
Available: Copies:
256. 
Cover image for Convergent journalism : an introduction
Convergent journalism : an introduction
by 
Quinn, Stephen.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0517/2005023212.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005023212-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
advertising / Michael Hanley -- 12. Multimedia public relations / Robert S. Pritchard -- 13. Where do we go
Available: Copies:
257. 
Cover image for No such thing as over-exposure : inside the life and celebrity of Donald Trump
No such thing as over-exposure : inside the life and celebrity of Donald Trump
by 
Slater, Robert, 1943-2014.
Table of contents http://catdir.loc.gov/catdir/toc/fy053/2004116294.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Public relations -- United States -- Case studies.
Available: Copies:
258. 
Cover image for Media ethics : cases and moral reasoning
Media ethics : cases and moral reasoning
by 
Christians, Clifford G.
Format: 
Books
Publication Date 
2005
Excerpt: 
, public relations and entertainment. The Seventh Edition features new and updated cases and includes more
Available: Copies:
259. 
Cover image for The corporation : the pathological pursuit of profit and power
The corporation : the pathological pursuit of profit and power
The corporation : the pathological pursuit of profit and power
by 
Bakan, Joel.
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon053/2003064242.html
Publisher description http://catdir.loc.gov/catdir/description/simon052/2003064242.html
Format: 
Books
Publication Date 
2005
Excerpt: 
public relations departments would have us believe it to be.
Available: Copies:
260. 
Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--
Strategy bites back : it is a lot more, and less, than you ever imagined--
by 
Mintzberg, Henry.
Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2005
Excerpt: 
Joost Elffers -- Planning as public relations / Henry Mintzberg -- Brinkmanship in business / Bruce
Available: Copies:
261. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations
Available: Copies:
262. 
Cover image for Managing a company in an activist world : the leadership challenge of corporate citizenship
Managing a company in an activist world : the leadership challenge of corporate citizenship
by 
Burke, Edmund M.
Table of contents http://www.loc.gov/catdir/toc/ecip051/2004022588.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Corporations -- Public relations.
Available: Copies:
263. 
Cover image for Gender and slave emancipation in the Atlantic world
Gender and slave emancipation in the Atlantic world
by 
Scully, Pamela.
Table of contents http://www.loc.gov/catdir/toc/ecip0511/2005010057.html
Format: 
Books
Publication Date 
2005
Excerpt: 
postemancipation Puerto Rico / Ileana Rodríguez-Silva -- Philanthropy, gender, and the production of public life in
Available: Copies:
264. 
Cover image for Qualitative methods in public health : a field guide for applied research
Qualitative methods in public health : a field guide for applied research
by 
Ulin, Priscilla R.
Format: 
Books
Publication Date 
2005
Excerpt: 
Qualitative methods in public health : a field guide for applied research / Ulin, Priscilla R.
Available: Copies:
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