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505. 
Cover image for Creating a winning E-business
by 
Napier, H. Albert, 1944-
Format: 
Books
Publication Date 
2006
Excerpt: 
) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms
Available: Copies:
506. 
Cover image for Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Format: 
Books
Publication Date 
2005
Excerpt: 
your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity
Available: Copies:
507. 
Cover image for Writing for the media in southern Africa
by 
Nel, François.
Format: 
Books
Publication Date 
2005
Excerpt: 
write for the media - journalists and public relations professionals alike. It challenges writers to
Available: Copies:
508. 
Cover image for Media ethics : cases and moral reasoning
by 
Christians, Clifford G.
Format: 
Books
Publication Date 
2005
Excerpt: 
, public relations and entertainment. The Seventh Edition features new and updated cases and includes more
Available: Copies:
509. 
Cover image for Special events : event leadership for a new world
by 
Goldblatt, Joe Jeff, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and
Available: Copies:
510. 
Cover image for PR power : inside secrets from the world of spin
by 
Barry, Amanda.
Format: 
Books
Publication Date 
2005
Excerpt: 
Public relations.
Available: Copies:
511. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing
Available: Copies:
512. 
Cover image for Marketing across cultures
by 
Usunier, Jean-Claude.
Format: 
Books
Publication Date 
2005
Excerpt: 
public relations -- 16. Intercultural marketing negotiations 1 : people, trust and tasks.
Available: Copies:
513. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations
Available: Copies:
514. 
Cover image for Career opportunities in the publishing industry
by 
Yager, Fred, 1946-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Marketing and public relations -- Advertising and sales -- Management -- pt. 3. Book publishing -- Editorial
Available: Copies:
515. 
Cover image for Managing a company in an activist world : the leadership challenge of corporate citizenship
by 
Burke, Edmund M.
Format: 
Books
Publication Date 
2005
Excerpt: 
Corporations -- Public relations.
Available: Copies:
516. 
Cover image for Amenities and rural development : theory, methods and public policy
by 
Green, Gary P.
Format: 
Books
Publication Date 
2005
Excerpt: 
Amenities and rural development : theory, methods and public policy / Green, Gary P.
Available: Copies:
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