and Sales: Finding Leads and Closing them -- 9. Releases, Brochures, and other Materials -- 10. The

-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing

Practical segmentation World-class advertising Innovative sales and marketing World-class service

Sales promotion -- Planning.

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

remedies -- pt. 4. Sales. Formation and terms of sales contracts -- Product liability -- Performance of

-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and

Sales forecasting.

of the Communications Mix. 9. Relationship Building: Direct Marketing, Personal Selling, and Sales

Sales -- South Africa.

Service -- Ch. 15. Planning and Developing the Sales Force -- Ch. 16. Organizing and Controlling a Sales

Sales promotion.