An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Lending a helping hand : how alcohol can make a difference

A study on the experiential exploration of the Birds Café brand

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Subcultural style and microblogging

Wear your brand : a study on co-branding and brand associations in the fashion industry

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

The lonely generation

The effective management of a school : towards quality outcomes