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61. 
Cover image for Streetwise business letters : 2,500 professionally written letters that will bring success to your business
by 
Woods, John A.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Retaining customers -- Selling additional products -- Selling additional services -- Selling a business
Available: Copies:
62. 
Cover image for Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Format: 
Books
Publication Date 
1999
Excerpt: 
look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast
Available: Copies:
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
health organizations ranged from raising money, creating publicity and selling products to influencing
Available: Copies:
64. 
Cover image for Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- 7. Revealed Preference -- 8. Slutsky Equation -- 9. Buying and Selling -- 10. Intertemporal Choice
Available: Copies:
65. 
Cover image for Operating system concepts
by 
Silberschatz, Abraham.
Format: 
Books
Publication Date 
1999
Excerpt: 
This best-selling book, now in its fifth edition, provides a solid theoretical foundation for
Available: Copies:
66. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling
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67. 
Cover image for Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Direct Selling and Direct Marketing Channel Systems. Ch. 17. Marketing Channels for Services. Ch. 18
Available: Copies:
68. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1999
Excerpt: 
: special issues for the small business -- The global advertising and promotion effort -- Personal selling
Available: Copies:
69. 
Cover image for Hey, Whipple, squeeze this! : a guide to creating great ads
by 
Sullivan, Luke.
Format: 
Books
Publication Date 
1998
Excerpt: 
Salesmen Don't Have to Wear Plaid: Selling without selling out -- A Sharp Pencil Works Best: Some
Available: Copies:
70. 
Cover image for Operating system concepts
by 
Silberschatz, Abraham.
Format: 
Books
Publication Date 
1998
Excerpt: 
This best-selling book, now in its fifth edition, provides a solid theoretical foundation for
Available: Copies:
71. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
of the Communications Mix. 9. Relationship Building: Direct Marketing, Personal Selling, and Sales
Available: Copies:
72. 
Cover image for Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
creativity -- ch. 6. Advertising media -- ch. 7. Principles of personal selling -- ch. 8. Personal selling in
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