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517.

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach

by

Japhet, Antoinette.

Format:

Manuscript

Publication Date

2008

Available: Copies:

518.

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

by

Meadon, Darius.

Format:

Manuscript

Publication Date

2008

Available: Copies:

519.

Cover image for Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

by

Pfuhl, Greg.

Format:

Manuscript

Publication Date

2008

Available: Copies:

520.

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

by

Basson, Lisa.

Format:

Manuscript

Publication Date

2008

Available: Copies:

521.

Cover image for An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

by

Harrisberg, Jessica.

Format:

Manuscript

Publication Date

2007

Available: Copies:

522.

Cover image for The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

by

Lehobye, Thabang.

Format:

Manuscript

Publication Date

2007

Available: Copies:

523.

Cover image for The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

by

Swartz, Danielle.

Format:

Manuscript

Publication Date

2007

Available: Copies:

524.

Cover image for If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?

If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?

If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?

by

Shai, Fiedland.

Format:

Manuscript

Publication Date

2007

Available: Copies:

525.

Cover image for How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?

How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?

How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?

by

Hatch, Brittany.

Format:

Manuscript

Publication Date

2007

Available: Copies:

526.

Cover image for The influence of sacred geometry concerning eastern and western fashion and how it relates to the comtemporary

The influence of sacred geometry concerning eastern and western fashion and how it relates to the comtemporary

The influence of sacred geometry concerning eastern and western fashion and how it relates to the comtemporary

by

De Lima, Marina.

Format:

Manuscript

Publication Date

2007

Available: Copies:

527.

Cover image for Comparison between South African and American culture during the nineteen fifties and sixties

Comparison between South African and American culture during the nineteen fifties and sixties

Comparison between South African and American culture during the nineteen fifties and sixties

by

Dhlamini, Zama.

Format:

Manuscript

Publication Date

2007

Available: Copies:

528.

Cover image for Painfully dressed

Painfully dressed

Painfully dressed

by

Blume, Cherise.

Format:

Manuscript

Publication Date

2007

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(372)

Independent Institute of Education. Design School Southern Africa.

(108)

Independent Institute of Education. Vega School.

(24)

Independent Institute of Education. Vega School

(16)

Harrisberg, Jessica.

(2)

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(2)

Independent Institute of Education.

(2)

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(2)

(2)

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(1)

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(1)

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(1)

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(1)

Da Vinci Institute

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Item Category 1

Material Type

Language

(681)

(1)

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

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