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Format: 
Books
Publication Date 
1998
Excerpt: 
Harvard business review on measuring corporate performance.
Available: Copies:
2. 
Cover image for At the end of the American century : America's role in the post-cold war world
by 
Hutchings, Robert L., 1946-
Format: 
Books
Publication Date 
1998
Excerpt: 
. Kaplan -- Ch. 7. The United States in a Turbulent World / James N. Rosenau -- Ch. 8. Strategy and Ethics
Available: Copies:
3. 
Cover image for Unraveling the right : the new conservatism in American thought and politics
by 
Ansell, Amy Elizabeth, 1964-
Format: 
Books
Publication Date 
1998
Excerpt: 
. Inventing an American Conservatism: The Neoconservative Episode / Gary Dorrien -- 4. Business Conflict and
Available: Copies:
4. 
Cover image for Managing cultural differences : effective strategy and execution across cultures in global corporate alliances
by 
Morosini, Piero.
Format: 
Books
Publication Date 
1998
Excerpt: 
Managing cultural differences : effective strategy and execution across cultures in global
Available: Copies:
5. 
Cover image for Enterprise and venture capital : a business builders' and investors' handbook
by 
Golis, Christopher C.
Format: 
Books
Publication Date 
1998
Excerpt: 
Enterprise and venture capital : a business builders' and investors' handbook / Golis, Christopher
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
Available: Copies:
7. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Format: 
Books
Publication Date 
1998
Excerpt: 
Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better
Available: Copies:
8. 
Cover image for Management information systems : the manager's view
by 
Schultheis, Robert A.
Format: 
Books
Publication Date 
1998
Excerpt: 
technology supports business strategy ; The information planning grid ; Management strategies -- Technology
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by 
Hope, Jeremy.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Knowledge management: leverage knowledge for competitive advantage -- Business organization: organize around
Available: Copies:
by 
Loewen, J. (Jacoline)
Format: 
Books
Publication Date 
1997
Excerpt: 
Power of strategy : a practical guide for South African managers / Loewen, J. (Jacoline)
Available: Copies:
11. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
interactivity purposeful -- Market the mission -- Use zero based planning strategy -- Use cross functional
Available: Copies:
12. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
1997
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
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