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1. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
Selling/Service. Ch. 13. Promotion/Events. Ch. 14. Advertising Message. Ch. 15. Advertising Media. Ch. 16
Available: Copies:
2. 
Cover image for Visual persuasion : the role of images in advertising
by 
Messaris, Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual
Available: Copies:
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
sales promotion -- 9. Promotion strategy : personal selling -- 10. Distribution strategy -- 11. Pricing
Available: Copies:
4. 
Cover image for It's when you sell that counts
by 
Cassidy, Don.
Format: 
Books
Publication Date 
1997
Excerpt: 
Exercise in Self-Discipline. Ch. 17. Separate Selling from New Buying. Ch. 18. Use the Personal Diffusion
Available: Copies:
5. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
1997
Excerpt: 
and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16
Available: Copies:
by 
Bennis, Warren G.
Format: 
Books
Publication Date 
1997
Excerpt: 
The end of the great man -- Troupe Disney -- A computer with a rebel heart -- Selling a place
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7. 
Cover image for Retail in the digital age
by 
Cope, Nigel.
Format: 
Books
Publication Date 
1996
Excerpt: 
Direct selling
Available: Copies:
8. 
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Public Aquarium -- Fare Combat -- Crosse & Whitewall: Cross-selling Professional Services -- Menton Bank
Available: Copies:
10. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
11. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel
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12. 
Cover image for The greatest sales stories ever told : from the world's best salespeople
by 
Shook, Robert L., 1938-
Format: 
Books
Publication Date 
1995
Excerpt: 
Selling -- Case studies.
Available: Copies:
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