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517. 
Cover image for Today's public relations : an introduction
Today's public relations : an introduction
Today's public relations : an introduction
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts
Available: Copies:
518. 
Cover image for Managing health services
Managing health services
Managing health services
by 
Goodwin, Nick.
Format: 
Books
Publication Date 
2006
Excerpt: 
; Managing results ; Performance related pay -- Section 5: Managing change: Determining strategic action
Available: Copies:
519. 
Cover image for Enterprise architecture as strategy : creating a foundation for business execution
Enterprise architecture as strategy : creating a foundation for business execution
by 
Ross, Jeanne W.
Table of contents http://www.loc.gov/catdir/toc/ecip0611/2006010226.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
520. 
Cover image for New products management
New products management
New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2006
Excerpt: 
Snackwell's -- Opportunity Identification and Selection: Strategic Planning for New Products -- Why Have
Available: Copies:
521. 
Cover image for Bottom line results : the no-hype game plan for business & life
Bottom line results : the no-hype game plan for business & life
by 
Bell, Randall.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
522. 
Cover image for Formulation, implementation and control of competitive strategy.
Formulation, implementation and control of competitive strategy.
Formulation, implementation and control of competitive strategy.
by 
Pearce, John A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
523. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
's Strategic Role -- Recent Developments Affecting the Strategic Role of Marketing -- The Future Role of
Available: Copies:
524. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic marketing / Cravens, David W.
Available: Copies:
525. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
tourism marketing -- role of marketing in strategic planning -- marketing environment -- Marketing
Available: Copies:
526. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage
Available: Copies:
527. 
Cover image for Strategic marketing management
Strategic marketing management
Strategic marketing management
by 
Parry, Mark E. (Mark Edward), 1957-
Format: 
Books
Publication Date 
2005 2001
Excerpt: 
Strategic planning.
Available: Copies:
528. 
Cover image for Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2005
Excerpt: 
Sports marketing : a strategic perspective / Shank, Matthew D.
Available: Copies:
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Thompson, Arthur A., 1940-
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