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517. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
This second edition builds on the success of the market-leading first edition, recognising that
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518. 
Cover image for The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
by 
Harnish, Verne.
Format: 
Books
Publication Date 
2012
Excerpt: 
Businesses make millions of small decisions every day. Sometimes they add up to success; other
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by 
Schindler, Robert (Robert M.)
Format: 
Books
Publication Date 
2012
Excerpt: 
, which indicates that success is achieved through a focus on the needs and sensitivities of the customer
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520. 
Cover image for Modern statistics for the social and behavioral sciences : a practical introduction
by 
Wilcox, Rand R.
Format: 
Books
Publication Date 
2012
Excerpt: 
About MOM and M-Estimators -- 4.12.Confidence Intervals for the Probability of Success -- 4.12.1.R
Available: Copies:
521. 
Cover image for Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
by 
Kaputa, Catherine, 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
Success in business.
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by 
Fairweather, Alan.
Format: 
Books
Publication Date 
2012
Excerpt: 
about change -- 2.Getting into the Mindset -- Five steps to success -- Sticking to the 80/20 rule
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523. 
Cover image for Mentoring and coaching : articles from Human capital review
by 
Herholdt, Johan.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- External coaching for success -- Coaching : baking a cake while holding up a mirror to yourself -- Choosing
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524. 
Cover image for How to prepare a scientific doctoral dissertation based on research articles
by 
Gustavii, Björn, 1932-
Format: 
Electronic Resources
Publication Date 
2012
Excerpt: 
indispensable guide to article-based thesis success"--
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525. 
Cover image for Website optimization : an hour a day
by 
Page, Rich.
Format: 
Books
Publication Date 
2012
Excerpt: 
Target -- Thursday: Find Specific Success Metrics for Your Website Type and Benchmark -- Friday: Set
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by 
Phillips, Jack J., 1945-
Format: 
Books
Publication Date 
2012
Excerpt: 
Leadership development has never been more critical -- Failure and success of leadership
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by 
Pinnock, A.
Format: 
Books
Publication Date 
2012
Excerpt: 
information -- Entrepreneurial qualities and success factors -- Citizenship roles and responsibilities
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528. 
Cover image for Handbook of college and university teaching : a global perspective
by 
Groccia, James E.
Format: 
Books
Publication Date 
2012
Excerpt: 
enhance student learning, faculty satisfaction, and institutional success / Virginia J. Anderson -- Using
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