Word-of-mouth advertising.

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

-- Design -- Public relations and advertising -- Yearbooks.

and imperial advertising"

; POS Marketing ; Leaflets and Local Print Advertising: How to Achieve Local Media Excellence ; Fact

-- 2.11.Monetizing Apps with In-App Advertising -- 2.12.Monetizing Apps: Using In-App Billing to Sell

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

Impact -- Mini-Case 11.1: Estimating the Efficacy of Wireless Carriers' Advertising -- 12.Database

-- Advertising and Foreseeable Harm -- False Advertising and the Lanham Act -- False Advertising and State Law

.Online partnerships -- 7.5.Interactive advertising -- 7.6.Opt-in email -- 7.7.Viral marketing -- 7.8

policies for journalists / Daxton R. "Chip" Stewart -- 11. Social media policies for advertising and public

-- Advertising to Vulnerable Groups: Children -- Product Safety -- Perspectives on Product Liability -- Privacy