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529. 
Cover image for Propaganda
by 
Bernays, Edward L., 1891-1995.
Format: 
Books
Publication Date 
2005 1928
Excerpt: 
of public relations -- V. Business and the public -- VI. Propaganda and political leadership -- VII
Available: Copies:
530. 
Cover image for Writing for the media in southern Africa
by 
Nel, François.
Format: 
Books
Publication Date 
2005
Excerpt: 
write for the media - journalists and public relations professionals alike. It challenges writers to
Available: Copies:
531. 
Cover image for Convergent journalism : an introduction
by 
Quinn, Stephen.
Format: 
Books
Publication Date 
2005
Excerpt: 
advertising / Michael Hanley -- 12. Multimedia public relations / Robert S. Pritchard -- 13. Where do we go
Available: Copies:
532. 
Cover image for Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
brochures and collateral materials, promotions and public relations, Internet marketing, and several key
Available: Copies:
533. 
Cover image for Journalism : critical issues
by 
Allan, Stuart, 1962- editor.
Format: 
Books
Publication Date 
2005
Excerpt: 
/ Communication or spin? : source-media relations in science journalism / Risk reporting : why can't they ever get
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by 
Bakan, Joel.
Format: 
Books
Publication Date 
2005
Excerpt: 
public relations departments would have us believe it to be.
Available: Copies:
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
Available: Copies:
536. 
Cover image for Special events : event leadership for a new world
by 
Goldblatt, Joe Jeff, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and
Available: Copies:
by 
Barry, Amanda.
Format: 
Books
Publication Date 
2005
Excerpt: 
Public relations.
Available: Copies:
538. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing
Available: Copies:
539. 
Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--
by 
Mintzberg, Henry.
Format: 
Books
Publication Date 
2005
Excerpt: 
Joost Elffers -- Planning as public relations / Henry Mintzberg -- Brinkmanship in business / Bruce
Available: Copies:
540. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and
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