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529. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day
Available: Copies:
530. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity
Available: Copies:
531. 
Cover image for Writing for the media in southern Africa
Writing for the media in southern Africa
by 
Nel, François.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
write for the media - journalists and public relations professionals alike. It challenges writers to
Available: Copies:
532. 
Cover image for Convergent journalism : an introduction
Convergent journalism : an introduction
Convergent journalism : an introduction
by 
Quinn, Stephen.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0517/2005023212.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005023212-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
advertising / Michael Hanley -- 12. Multimedia public relations / Robert S. Pritchard -- 13. Where do we go
Available: Copies:
533. 
Cover image for Media ethics : cases and moral reasoning
Media ethics : cases and moral reasoning
by 
Christians, Clifford G.
Format: 
Books
Publication Date 
2005
Excerpt: 
, public relations and entertainment. The Seventh Edition features new and updated cases and includes more
Available: Copies:
534. 
Cover image for Journalism : critical issues
Journalism : critical issues
Journalism : critical issues
by 
Allan, Stuart, 1962- editor.
Format: 
Books
Publication Date 
2005
Excerpt: 
/ Communication or spin? : source-media relations in science journalism / Risk reporting : why can't they ever get
Available: Copies:
535. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
Available: Copies:
536. 
Cover image for PR power : inside secrets from the world of spin
PR power : inside secrets from the world of spin
PR power : inside secrets from the world of spin
by 
Barry, Amanda.
Format: 
Books
Publication Date 
2005
Excerpt: 
Public relations.
Available: Copies:
537. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/89038564.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/89038564.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing
Available: Copies:
538. 
Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--
Strategy bites back : it is a lot more, and less, than you ever imagined--
by 
Mintzberg, Henry.
Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2005
Excerpt: 
Joost Elffers -- Planning as public relations / Henry Mintzberg -- Brinkmanship in business / Bruce
Available: Copies:
539. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
540. 
Cover image for Strategic sports event management : an international approach
Strategic sports event management : an international approach
Strategic sports event management : an international approach
by 
Masterman, Guy.
Format: 
Books
Publication Date 
2004
Excerpt: 
communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media
Available: Copies:
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