South Africa -- Race relations -- Religious aspects -- Christianity.

Malaysian society -- Religious festivals in sacred, public, and private places -- pt. 4. Negotiation and

your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity

write for the media - journalists and public relations professionals alike. It challenges writers to

advertising / Michael Hanley -- 12. Multimedia public relations / Robert S. Pritchard -- 13. Where do we go

Public relations -- United States -- Case studies.

, public relations and entertainment. The Seventh Edition features new and updated cases and includes more

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

public relations -- Connecting with moms through brand experiences -- Moms online and unplugged

Joost Elffers -- Planning as public relations / Henry Mintzberg -- Brinkmanship in business / Bruce

Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal