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541.

Media today : mass communication in a converging world

Turow, Joseph.

Format:

Books

Publication Date

2013

Excerpt:

media ; Financing and shaping the media : advertising, public relations, and marketing communications

Available: Copies:

542.

Encyclopedia of major marketing strategies

Miskelly, Matthew, Éditeur scientifique.

Format:

Books

Publication Date

2013

Excerpt:

Advertising campaigns -- United States -- History -- 21st century.

Available: Copies:

543.

Business in Africa : corporate insights

Games, Dianna.

Format:

Books

Publication Date

2013

Excerpt:

; Oil and gas: SacOil Holdings / Robin Vela ; Agriculture: Seed Co / Morgan Nzwere ; Advertising: M &amp

Available: Copies:

544.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

Available: Copies:

545.

The Routledge international handbook of children, adolescents and media

Lemish, Dafna, 1951- editor.

Format:

Books

Publication Date

2013

Excerpt:

and advertising policies in the US and beyond / Amy Beth Jordan and Joelle Sano Gilmore -- Internet

Available: Copies:

546.

Effective small business management : an entrepreneurial approach

Scarborough, Norman M.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and Promotion -- Chapter 11 Pricing and Credit Strategies -- Chapter 12 Global Marketing

Available: Copies:

547.

Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Advertising as Topic.

Available: Copies:

548.

Cover image for The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recession

The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recession

Ward, Katherine.

Format:

Manuscript

Publication Date

2012

Excerpt:

Advertising -- Automobiles.

Available: Copies:

549.

Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Kambule, Simosa Lebogang.

Format:

Manuscript

Publication Date

2012

Excerpt:

Stereotypes (Social psychology) in advertising -- South Africa.

Available: Copies:

550.

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Dobie, Kaylee Anne.

Format:

Manuscript

Publication Date

2012

Excerpt:

Advertising -- Coffee.

Available: Copies:

551.

Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

Available: Copies:

552.

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Proulx, Mike.

Format:

Books

Publication Date

2012

Excerpt:

; Employing addressable TV advertising to maximize content relevancy; Testing and learning from the most

Available: Copies:

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