627 Results Found Subscribe to search results
000000000000IIE
Print
541. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Planning -- Business Strategic Planning -- The Marketing Process -- Product Planning: The Nature and
Available: Copies:
542. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
Available: Copies:
544. 
Cover image for The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
by 
Hatton, Angela.
Format: 
Books
Publication Date 
2000 1996
Excerpt: 
The definitive guide to marketing planning : the fast track to intelligent marketing planning and
Available: Copies:
545. 
Cover image for Business communication today
by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
2000
Excerpt: 
Business communication -- United States -- Case studies.
Available: Copies:
546. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
2000
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
547. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2000
Excerpt: 
Problems. Ch. 11. Step Two: Planning and Programming. Ch. 12. Step Three: Taking Action and Communicating
Available: Copies:
by 
Ohmae, Kenichi.
Format: 
Books
Publication Date 
2000
Excerpt: 
Success in business.
Available: Copies:
550. 
Cover image for Enterprise e-commerce : the software component breakthrough for business-to-business commerce
by 
Fingar, Peter, 1946-
Format: 
Books
Publication Date 
2000
Excerpt: 
Enterprise e-commerce : the software component breakthrough for business-to-business commerce /
Available: Copies:
552. 
Cover image for The Financial Times guide to strategy : how to create and deliver a useful strategy
by 
Koch, Richard, 1950-
Format: 
Books
Publication Date 
2000
Excerpt: 
Business planning.
Available: Copies:
Limit Search Results
Access Level
Author
Format
Language
Subject
Item Available