; Employing addressable TV advertising to maximize content relevancy; Testing and learning from the most

business -- Getting the most from advertising -- Advertising in Yellow Pages -- Using direct mail and sales

-- Wednesday: Optimize Your Onsite Advertising -- Thursday: Optimize Your Video Usage -- Friday: Use Rich Media

considerations. Considering community journalism from the perspective of public relations and advertising / Diana

Feilitzen -- Health issues and the media: children and advertising: content, comprehension, and consequences

management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing

Parents -- Supplementary Session 2 Is Seeing Really Believing? Evaluating Entertainment And Advertising

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

Purposes -- A Case for Standard 4.07 But I Didn't Reveal His Identity, Did I? -- ch. 5 Advertising and

technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising

-- Advertising -- Deposit Receipt Offer and Acceptance -- Seller Approval -- Escrow Papers -- Real Estate

in music, musicals, and advertising: the cases of Fred the baker, Maria, Billie Jean, Eleanor Rigby