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Print
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic market management Aaker, David A.
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2. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
Innovation management : strategies, implementation and profits / Afuah, Allan.
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4. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic market management / Aaker, David A.
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5. 
Cover image for Marketing management : a strategic approach with a global orientation
by 
Boyd, Harper W.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing management : a strategic approach with a global orientation / Boyd, Harper W.
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6. 
Cover image for Cases in strategic management
by 
Strickland, A. J. (Alonzo J.)
Format: 
Books
Publication Date 
1998
Excerpt: 
Cases in strategic management / Strickland, A. J. (Alonzo J.)
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7. 
Cover image for Strategic brand management : building, measuring and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic brand management : building, measuring and managing brand equity / Keller, Kevin Lane
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8. 
Cover image for Strategy safari : the complete guide through the wilds of strategic management
by 
Mintzberg, Henry.
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategy safari : the complete guide through the wilds of strategic management / Mintzberg, Henry.
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by 
Kroon, J. (Jacob), 1952- editor.
Format: 
Books
Publication Date 
1998
Excerpt: 
General management / Kroon, J. (Jacob), 1952- editor.
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10. 
Cover image for Strategic brand management
by 
Kapferer, Jean-Noel
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategic brand management Kapferer, Jean-Noel
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by 
Robson, Wendy
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategic management and information systems Robson, Wendy
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12. 
Cover image for Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategisch management.
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