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Advertising, promotion, and new media

Stafford, Marla R., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html

Format:

Books

Publication Date

2005

Excerpt:

: netvertising image communication model (NICM) and construct definition / Barbara B. Stern, George Zinkhan, and

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Brand name bullies : the quest to own and control culture

Bollier, David.

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004015801.html

Format:

Books

Publication Date

2005

Excerpt:

-- 6. Property rights in public image -- 7. The theft of the public domain -- 8. Stifling public

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Cultural change and the market revolution in America, 1789-1860

Martin, Scott C., 1959-

Table of contents http://www.loc.gov/catdir/toc/fy052/2004010459.html

Format:

Books

Publication Date

2005

Excerpt:

-- The "sharper" image : Yankee peddlers, Southern consumers, and the market revolution / Joseph T

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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Haywood, Roger, 1939-

Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html

Format:

Books

Publication Date

2005

Excerpt:

Corporate image.

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Management extra. Reputation management.

Elearn Limited (Great Britain)

Format:

Books

Publication Date

2005

Excerpt:

Corporate image.

Available: Copies:

Broken windows, broken business : how the smallest remedies reap the biggest rewards

Levine, Michael, 1954-

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005003936.html

Format:

Books

Publication Date

2005

Excerpt:

Corporate image.

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Leadership can be taught : a bold approach for a complex world

Parks, Sharon Daloz, 1942-

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021769.html

Format:

Books

Publication Date

2005

Excerpt:

: the practice of presence -- 6. What endures? : the power of language, image, and metaphor -- 7

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Seductions of place : geographical perspectives on globalization and touristed landscapes

Lew, Alan A.

Table of contents only http://www.loc.gov/catdir/toc/ecip0414/2004002731.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0649/2004002731-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- "New Asia-Singapore" : a concoction of tourism, place, and image / T.C. Chang and Shirlena Huang -- Is

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Corporate social responsibility : doing the most good for your company and your cause

Kotler, Philip.

Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html

Format:

Books

Publication Date

2005

Excerpt:

Corporate image.

Available: Copies:

10.

Digital imaging

Galer, Mark.

Format:

Books

Publication Date

2005

Excerpt:

Image processing -- Digital techniques.

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11.

A line of sight : American avant-garde film since 1965

Arthur, Paul, 1947-

Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018120.html

Format:

Books

Publication Date

2005

Excerpt:

: oil of LA and the machined image -- 7. Springing tired chains : African American experimental film and

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12.

Imagining the academy : higher education and popular culture

Edgerton, Susan Huddleston, 1955-

Table of contents only http://www.loc.gov/catdir/toc/fy052/2004009275.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0647/2004009275-d.html

Format:

Books

Publication Date

2005

Excerpt:

Constructing and contesting the image of the ivory tower -- The new vocationalism and the marketing

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