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1. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Cravens, David W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
2. 
Cover image for Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Strategic brand management : creating and sustaining brand equity long term / Kapferer, Jean-Noël.
Available: Copies:
3. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
Available: Copies:
4. 
Cover image for Cases in strategic management
Cases in strategic management
Cases in strategic management
by 
Pearce, John A.
Format: 
Books
Publication Date 
1997
Excerpt: 
Cases in strategic management / Pearce, John A.
Available: Copies:
5. 
Cover image for Corporate strategy : resources and the scope of the firm
Corporate strategy : resources and the scope of the firm
by 
Collis, David J.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/95036380.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/95036380-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/95036380.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategisches Management.
Available: Copies:
6. 
Cover image for Strategic management and information systems : an integrated approach
Strategic management and information systems : an integrated approach
by 
Robson, Wendy.
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategic management and information systems : an integrated approach / Robson, Wendy.
Available: Copies:
7. 
Cover image for Improving your organization's success : Manage Activities Diploma S/NVQ level 5
Improving your organization's success : Manage Activities Diploma S/NVQ level 5
by 
Johnson, Bob, 1947-
Format: 
Books
Publication Date 
1997
Excerpt: 
Institute of Management Open Learning Programme ;
Available: Copies:
8. 
Cover image for Strategic brand management
Strategic brand management
by 
Kapferer, Jean-Noel
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategic brand management Kapferer, Jean-Noel
Available: Copies:
9. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategisch management.
Available: Copies:
10. 
Cover image for Competing in the information age : strategic alignment in practice
Competing in the information age : strategic alignment in practice
by 
Luftman, Jerry N.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/95009343-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0606/95009343-d.html
Format: 
Books
Publication Date 
1996
Excerpt: 
Competing in the information age : strategic alignment in practice / Luftman, Jerry N.
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11. 
Cover image for Strategic management
Strategic management
Strategic management
by 
Dess, Gregory G.
Format: 
Books
Publication Date 
1996
Excerpt: 
Strategic management / Dess, Gregory G.
Available: Copies:
12. 
Cover image for Contemporary issues in strategic management
Contemporary issues in strategic management
Contemporary issues in strategic management
by 
Smit, Elsabé, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
Contemporary issues in strategic management / Smit, Elsabé, 1958-
Available: Copies:
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