-- 1. The old rules of marketing and pr are ineffective in an online world -- Advertising: a money pit

Advertising.

for the job -- How to measure marketing, public relations, and advertising in a social media world

content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects

be beautiful: postfeminist identity and consumer beauty advertising / Michelle M. Lazar ; Spicing it

.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising

your market -- Chapter 10: Advertising your small business -- Chapter 11: Operations management

terms, across subject areas that include advertising, digital culture, journalism, new media, radio

Word-of-mouth advertising.

Public relations & advertising.

questions - political coverage, the influence of advertising, the sensationalization of news coverage, the

-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales