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Print
by 
Cator, Gen.
Format: 
Books
Publication Date 
2012
Excerpt: 
Heal our world -- Fairytale families -- Punchy advertising -- Act yourself -- Childhood dreams
Available: Copies:
974. 
Cover image for An introduction to political communication
by 
McNair, Brian, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Communicating politics -- Party political communication I: advertising -- Party political communication II
Available: Copies:
975. 
Cover image for Marketing your own business
by 
Baptiste, Annie.
Format: 
Books
Publication Date 
2011
Excerpt: 
Advertising.
Available: Copies:
976. 
Cover image for Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Marketing, advertising and public relations : similarities and differences explored and explained
Available: Copies:
977. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
for the job -- How to measure marketing, public relations, and advertising in a social media world
Available: Copies:
978. 
Cover image for Media literacy
by 
Potter, W. James.
Format: 
Books
Publication Date 
2011
Excerpt: 
content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects
Available: Copies:
979. 
Cover image for Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales
Available: Copies:
980. 
Cover image for Controversies in media ethics
by 
Gordon, David, 1935-
Format: 
Books
Publication Date 
2011
Excerpt: 
ethics of persuasive communication -- 12: The ethics of new advertising technologies and techniques -- 13
Available: Copies:
981. 
Cover image for Fashion marketing : theory, principles, & practice
by 
Bickle, Marianne C.
Format: 
Books
Publication Date 
2011
Excerpt: 
placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The
Available: Copies:
982. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- 1. The old rules of marketing and pr are ineffective in an online world -- Advertising: a money pit
Available: Copies:
by 
Human Andrew.
Format: 
Books
Publication Date 
2011
Excerpt: 
Advertising -- Awards -- South Africa.
Available: Copies:
by 
Matthews, Rachel Beth.
Format: 
Computer file
Publication Date 
2011
Excerpt: 
Creativity in advertising.
Available: Copies:
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