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577. 
Cover image for PR power : inside secrets from the world of spin
by 
Barry, Amanda.
Format: 
Books
Publication Date 
2002
Excerpt: 
Public relations.
Available: Copies:
579. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
by 
Dunne, Timothy, 1965-
Format: 
Books
Publication Date 
2002
Excerpt: 
International Law / Who Are the Global Terrorists? / The Public Delegitimation of Terrorism and Coalition
Available: Copies:
581. 
Cover image for Consultant - market yourself : raise your profile and attract new business
by 
Gentle, Robert.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consultants -- Public relations.
Available: Copies:
582. 
Cover image for Publicity, newsletters, and press releases
by 
Baverstock, Alison.
Format: 
Books
Publication Date 
2002
Excerpt: 
Public relations -- Management.
Available: Copies:
583. 
Cover image for Purchasing and supply management
by 
Leenders, Michiel R.
Format: 
Books
Publication Date 
2002
Excerpt: 
Measurement -- 14. Global Supply Management -- 15. Public Purchasing -- 16. Capital Goods Acquisition -- 17
Available: Copies:
584. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
Public relations.
Available: Copies:
585. 
Cover image for Living in the Information Age : a new media reader
by 
Bucy, Erik P., 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration
Available: Copies:
586. 
Cover image for Disaster management : a guide to issues management and crisis comunication
by 
Skinner, Chris, 1940-2016.
Format: 
Books
Publication Date 
2002
Excerpt: 
management, personnel management, public relations, and communications will find this a priceless aid for
Available: Copies:
587. 
Cover image for Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between
by 
Levine, Michael, 1954-
Format: 
Books
Publication Date 
2002
Excerpt: 
Corporations -- Public relations.
Available: Copies:
588. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Public Relations.
Available: Copies:
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