Media old and new -- The print media -- Developments in electronic media -- Public relations in

Public relations.

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

, public relations, organizational culture/policies, and philanthropic efforts. The book's fascinating

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Public relations.

Public culture (Durham, N.C.)

Internet in public relations.

-- 8. Direct mail -- 9. Advertising -- 10. In-house promotion -- 11. Public relations -- 12. Special

Public relations -- Handbooks, manuals, etc.

Public relations -- Handbooks, manuals, etc.

equipment -- 23. Advertising and public relations -- 24. Professional ethics -- 25. Case histories.