Risk -- Risk management -- Strategy risk -- Reputational risks -- Corporate governance -- Internal

Sections include -- Operations management; Operations performance; Operations strategy; Managing

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

options while interactive case studies bridge today's technology and strategy. Use It activities, give

-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

functional aspects of HR -- 5: Recruitment and selection -- 6: Flexible working -- 7: Reward strategy and

Part 1:Strategic analysis -- Part 2: Market strategies -- Part 3:Strategy implementation and

Introduction to service operations -- The world of service -- Service strategy -- The service

-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and

-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics

social media -- Social media marketing strategy -- Tactical planning and execution -- Social community

marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality