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49.

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

by

Nyembe, Jacqueline.

Format:

Manuscript

Publication Date

2016

Available: Copies:

50.

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

by

Sauer, Nicole.

Format:

Manuscript

Publication Date

2016

Available: Copies:

51.

Cover image for The effect of corporate rebranding : National Lotteries Commission perspective

The effect of corporate rebranding : National Lotteries Commission perspective

The effect of corporate rebranding : National Lotteries Commission perspective

by

Mashiane, Lebogang.

Format:

Manuscript

Publication Date

2016

Available: Copies:

52.

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

by

Bouwer, Franscoe Carel.

Format:

Manuscript

Publication Date

2016

Available: Copies:

53.

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

by

Pieterse, Josslyn.

Format:

Manuscript

Publication Date

2016

Available: Copies:

54.

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

by

Briedenhann, Chantel.

Format:

Manuscript

Publication Date

2016

Available: Copies:

55.

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

by

De Freitas, Joao.

Format:

Manuscript

Publication Date

2016

Available: Copies:

56.

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

by

Breganski, Carla.

Format:

Manuscript

Publication Date

2016

Available: Copies:

57.

Cover image for Investigating the customer decision journey in emerging market

Investigating the customer decision journey in emerging market

Investigating the customer decision journey in emerging market

by

De Jager, Laverne.

Format:

Manuscript

Publication Date

2016

Available: Copies:

58.

Cover image for Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

by

Mniki, Musa.

Format:

Manuscript

Publication Date

2016

Available: Copies:

59.

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

by

Diale, Mathabo.

Format:

Manuscript

Publication Date

2016

Available: Copies:

60.

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

by

Nxumalo, Lungile Zenda.

Format:

Manuscript

Publication Date

2016

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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(1)

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(1)

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(1)

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(1)

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(1)

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Theses/Dissertations

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RC Braamfontein

RC Pretoria CBD

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Branding (Marketing)

(37)

Marketing research.

(21)

Marketing research -- South Africa.

(13)

Consumers -- Research.

(11)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

Internet marketing -- South Africa.

(3)

Internet marketing.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Fashion merchandising.

(2)

Marketing channels -- South Africa.

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Women consumers.

(2)

(2)

Young consumers -- South Africa.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Automobiles -- Marketing.

(1)

Banding (Marketing)

(1)

Beauty culture -- South Africa.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Identity -- Research -- South Africa

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Soccer -- South Africa.

(1)

Sophiatown (Johannesburg, South Africa)

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Stereotypes (Social psychology) in advertising.

(1)

Street entertainers -- South Africa -- Durban.

(1)

Sustainable design -- South Africa.

(1)

Sustainable development -- South Africa.

(1)

Teaching -- United States -- Textbooks.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Teenage consumers -- South Africa.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Television advertising.

(1)

Three Cities Hospitality Group.

(1)

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa.

(1)

Tribal brand communication strategy

(1)

(1)

Tribal leadership

(1)

Urban Open Spaces

(1)

Value generation

(1)

Vehicles -- Marketing.

(1)

Viral marketing.

(1)

Visual Narrative Inquiry

(1)

Washing powder branding -- Research -- South Africa

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Work environment.

(1)

Young consumers.

(1)

Young women -- South Africa.

(1)

(1)

Youth and Social Media

(1)

Youth in mass media.

(1)

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