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49.

Cover image for Principles of advertising & IMC

Principles of advertising & IMC

Principles of advertising & IMC

by

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Available: Copies:

50.

Cover image for Integrated marketing communications

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Available: Copies:

51.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Available: Copies:

52.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Available: Copies:

53.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2007

Available: Copies:

54.

Cover image for Herd how to change mass behaviour by harnessing our true nature

Herd how to change mass behaviour by harnessing our true nature

by

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Available: Copies:

55.

Cover image for Advertising, promotion and other aspects of integrated marketing communications

Advertising, promotion and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2006

Available: Copies:

56.

Cover image for Essentials of marketing communications

Essentials of marketing communications

Essentials of marketing communications

by

Blythe, Jim.

Format:

Books

Publication Date

2006

Available: Copies:

57.

Cover image for Creating images and the psychology of marketing communication

Creating images and the psychology of marketing communication

by

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Available: Copies:

58.

Cover image for Integrated organisational communication

Integrated organisational communication

by

Barker, Rachel, 1958-

Format:

Books

Publication Date

2006

Available: Copies:

59.

Cover image for Advertising campaign strategy : a guide to marketing communication plans

Advertising campaign strategy : a guide to marketing communication plans

by

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Available: Copies:

60.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Bothma, Neels.

Format:

Books

Publication Date

2005

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Subject: Communication in marketing.

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Author

Belch, George E. (George Edward), 1951-

(10)

Belch, Michael A.

(8)

Shimp, Terence A.

(8)

(4)

Clow, Kenneth E.

(4)

(4)

Angelopulo, G. C. (George Charles), 1956-

(3)

Koekemoer, Ludi.

(3)

(3)

Andrews, J. Craig.

(2)

Barker, Rachel, 1958-

(2)

Egan, John, 1952- author.

(2)

Kitchen, Philip J.

(2)

Mulder, D. (Dalmé)

(2)

Rossiter, John R.

(2)

Van Heerden, Neels, 1957-

(2)

(1)

Ahonen, Tomi T.

(1)

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Barker, Rachel, 1958- editor.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Bellman, Steven.

(1)

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bothma, Neels, 1959-

(1)

(1)

(1)

Caywood, Clarke L., 1947-

(1)

Chartered Institute of Marketing.

(1)

Cook, Gordon, 1948-

(1)

Copley, Paul, 1952- author.

(1)

Coulson-Thomas, Colin.

(1)

Dahlén, Micael.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

Elliott, Richard H.

(1)

Elliott, Richard.

(1)

Ellson, Tony, 1953-

(1)

Fill, Chris. Marketing communications.

(1)

(1)

Fishbach, Stephen.

(1)

Hackley, Christopher E.

(1)

Harris, Thomas L., 1931-

(1)

Heath, Robert L. (Robert Lawrence), 1941-

(1)

Holtzhausen, Lida

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Institute of Marketing.

(1)

(1)

Kazmi, S. H. H.

(1)

Kim, Chʻung-hyŏn, 1950-

(1)

Kotler, Philip.

(1)

Kruckeberg, Dean.

(1)

Landa, Robin, author.

(1)

Lange, Fredrik.

(1)

Leventis, Katherine.

(1)

(1)

Mckend, Robert.

(1)

Mokoena, Kamogelo.

(1)

Monash University. Dept. of Marketing.

(1)

(1)

(1)

Mpendukana, Sibonile.

(1)

(1)

Ndaki, Lungile.

(1)

(1)

(1)

Ngobeni, Lesego.

(1)

Niemann-Struweg, I.

(1)

Ouwersloot, Hans.

(1)

Parente, Donald.

(1)

Percy, Larry, author.

(1)

(1)

Rensburg, Ronel S.

(1)

Reyneke, Rolene.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Smith, P. R. (Paul Russell), 1957-

(1)

Smith, Terry, 1955-

(1)

(1)

Theron, Catherine Mpolokeng.

(1)

Toth, Elizabeth L.

(1)

Van Rooyen, Rob.

(1)

Van Vuuren, Mariken Jansen.

(1)

VanSlyke Turk, Judy.

(1)

Varey, Richard J., 1955-

(1)

Veitch, Emily Frances.

(1)

(1)

Waymer, Damion.

(1)

Wheeler, Scot R.

(1)

Wheeler, Scot R., author.

(1)

Whitehead, Seth.

(1)

(1)

(1)

Format

(76)

(8)

(2)

Electronic Resources

(1)

(1)

Item Category 1

Material Type

Language

(88)

Library

Shelf Location

Publication Date

Subject

(34)

Sales promotion.

(27)

(15)

Branding (Marketing)

(7)

Direct marketing.

(7)

Communication in management.

(4)

Marketing -- Management.

(4)

Marketing channels.

(4)

Strategic planning.

(4)

(3)

(3)

Advertising -- Management.

(2)

Advertising campaigns.

(2)

Communication en marketing.

(2)

Consumer behavior.

(2)

Consumers -- Research -- South Africa.

(2)

(2)

Electronic commerce.

(2)

Internet marketing.

(2)

Marktkommunikation.

(2)

Public relations.

(2)

(2)

Advertising -- Brand name products.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa.

(1)

Attachment behavior.

(1)

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

Belanghebbenden.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Business networks.

(1)

Canales de comercialización.

(1)

Commercial art.

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- India.

(1)

Communication in marketing -- South Africa.

(1)

(1)

Comunicación en mercadeo.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- India.

(1)

Consumers -- Research.

(1)

Consumers' preferences -- Cross-cultural studies.

(1)

Corporate culture.

(1)

Corporations -- Public relations -- Moral and ethical aspects.

(1)

Creative ability in business.

(1)

Customer relations.

(1)

Electronic books.

(1)

Image (Psychology)

(1)

Imagery (Psychology)

(1)

Integriertes Management.

(1)

Interne communicatie.

(1)

Kommunikationsmodell.

(1)

Kommunikationsstrategie.

(1)

Market segmentation.

(1)

Marketing -- Technological innovations.

(1)

Marketing direct.

(1)

Marknadsföring.

(1)

Merken (commercie)

(1)

(1)

(1)

Positioning (Advertising)

(1)

Promoción de ventas.

(1)

Promotie (public relations)

(1)

Public relations -- Moral and ethical aspects.

(1)

(1)

Relationship marketing.

(1)

Sales promotion -- Planning.

(1)

Sales promotion -- South Africa.

(1)

Social influence.

(1)

Social interaction.

(1)

Social media -- South Africa.

(1)

(1)

Target marketing.

(1)

(1)

Ventes -- Promotion.

(1)

Visual communication.

(1)

(1)

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