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49.

How come your brand isn't working hard enough? : the essential guide to brand management

by

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA

Format:

Books

Publication Date

2002

Available: Copies:

50.

Cover image for Product management

Product management

Product management

by

Jooste, C. J.

Format:

Books

Publication Date

2002

Available: Copies:

51.

Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes

The hero and the outlaw : building extraordinary brands through the power of archetypes

by

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Available: Copies:

52.

Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players

by

D'Alessandro, David F.

Format:

Books

Publication Date

2001

Available: Copies:

53.

Cover image for Corporate religion : building a strong company through personality and corporate soul

Corporate religion : building a strong company through personality and corporate soul

by

Kunde, Jesper.

Format:

Books

Publication Date

2000

Available: Copies:

54.

Cover image for The Brandmindset

The Brandmindset

by

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Available: Copies:

55.

Cover image for Product strategy and management

Product strategy and management

by

Baker, Michael John.

Format:

Books

Publication Date

1999

Available: Copies:

56.

Eating the big fish : how challenger brands can compete against brand leaders

by

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Available: Copies:

57.

Brand warriors : corporate leaders share their winning strategies

by

Gilmore, Fiona.

Format:

Books

Publication Date

1999 1997

Available: Copies:

58.

Cover image for Innovation management : strategies, implementation and profits

Innovation management : strategies, implementation and profits

by

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Available: Copies:

59.

Cover image for Developing products in half the time : new rules, new tools

Developing products in half the time : new rules, new tools

by

Smith, Preston G., 1941-

Format:

Books

Publication Date

1998

Available: Copies:

60.

Cover image for Innovation management and new product development

Innovation management and new product development

by

Trott, Paul.

Format:

Books

Publication Date

1998

Available: Copies:

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Subject: Product management.

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Author

De Chernatony, L. (Leslie)

(3)

Taylor, David, 1964-

(3)

(2)

Behrer, Mattias.

(2)

Elliott, Richard H., author.

(2)

Gilmore, Fiona.

(2)

Morgan, Adam, 1969-

(2)

Nichols, David, 1967-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

Riezebos, H. J., 1960-

(2)

(2)

(1)

Annacchino, Marc A.

(1)

Ashworth, G. J. (Gregory John)

(1)

Baker, Michael John.

(1)

Bauer, Andreas.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berndt, A. (Adele), 1966-

(1)

(1)

Brannan, Matthew J.

(1)

Britton, Terry.

(1)

Cheverton, Peter.

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Crainer, Stuart.

(1)

D'Alessandro, David F.

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

(1)

(1)

Elliott, Richard, 1950-

(1)

(1)

Foley, John, 1955-

(1)

Gamble, Paul R.

(1)

Grinten, Jaap van der.

(1)

(1)

(1)

(1)

(1)

Jewett, William S.

(1)

(1)

Jooste, C. J. (Christiaan Johannes), 1947-

(1)

Kavaratzis, Mihalis.

(1)

Keller, Kevin Lane, 1956-

(1)

Kendrick, Julie.

(1)

King, John P. (John Paul), 1944-

(1)

(1)

Knapp, Duane E.

(1)

Kootstra, Gert.

(1)

(1)

LaBonte, David A., 1953-

(1)

LaSalle, Diana, 1949-

(1)

(1)

Lehmann, Donald R.

(1)

Lehu, Jean-Marc.

(1)

Lindemann, Jan.

(1)

Lippincott Mercer (Firm)

(1)

Mark, Margaret.

(1)

Maskey, Bhawana.

(1)

Mathieson, Rick.

(1)

McDonald, Malcolm.

(1)

(1)

Nickles, Elizabeth.

(1)

Owens, Michele.

(1)

Parsons, Elizabeth.

(1)

Pearson, Carol, 1944-

(1)

(1)

Priola, Vincenza, 1970-

(1)

(1)

Reinertsen, Donald G., 1950-

(1)

(1)

Shinkins, Sadie.

(1)

Sicard, Marie-Claude.

(1)

Smith, Preston G., 1941-

(1)

Soechtig, Steven G., author.

(1)

Trott, Paul VerfasserIn.

(1)

Wallace, Elaine.

(1)

Winer, Russell S.

(1)

Format

(60)

(1)

Item Category 1

Material Type

Language

(61)

Library

Shelf Location

Publication Date

Subject

Brand name products.

(23)

Branding (Marketing)

(13)

Brand name products -- Management.

(6)

Strategic planning.

(6)

(5)

Industrial management.

(4)

(4)

Consumer behavior.

(3)

(3)

(3)

Technische vernieuwing.

(3)

(3)

Changement organisationnel.

(2)

Corporate image.

(2)

Corporations -- Finance.

(2)

(2)

Gestion d'entreprise.

(2)

(2)

New products -- Management.

(2)

Organizational change.

(2)

Planification stratégique.

(2)

Product management -- Case studies.

(2)

Productontwikkeling.

(2)

Produits commerciaux -- Gestion.

(2)

Target marketing.

(2)

Technological innovations -- Management.

(2)

(2)

Wettbewerbsstrategie.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Administração da produção.

(1)

Administração industrial.

(1)

Brand name products -- Case studies.

(1)

Business and Management.

(1)

Chief executive officers.

(1)

Commerce mobile.

(1)

Computer games.

(1)

Consumer satisfaction.

(1)

Creative ability in business.

(1)

Customer loyalty.

(1)

Draadloze communicatie.

(1)

Electronic games industry.

(1)

Employee motivation.

(1)

Finanças das empresas.

(1)

(1)

Industrial design.

(1)

Industrial relations.

(1)

Innovationsmanagement.

(1)

Internet marketing.

(1)

(1)

Markalı ürünler.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marques de commerce.

(1)

(1)

Mobile commerce.

(1)

Mudança organizacional.

(1)

New products -- Management -- Case studies.

(1)

New products -- Marketing.

(1)

New products -- Planning.

(1)

New products -- Technological innovations.

(1)

Personnel management.

(1)

Place marketing -- Case studies.

(1)

Place marketing.

(1)

Planejamento estratégico.

(1)

Product life cycle.

(1)

Product management

(1)

Product management -- South Africa -- Case studies.

(1)

Product management -- South Africa.

(1)

Production -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktmanagement

(1)

Produktpolitik.

(1)

Quality of work life.

(1)

(1)

Relationship marketing.

(1)

Reliability (Engineering)

(1)

Reorganisation.

(1)

Research, Industrial.

(1)

Service industries -- Management.

(1)

Sociétés -- Finances.

(1)

Strategische planning.

(1)

Success in business.

(1)

Technische Innovation.

(1)

Technological innovations.

(1)

Wikis (Computer science)

(1)

(1)

Üretim yönetimi.

(1)

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