organizational buyer behaviour and marketing strategy -- Markets and customers : market boundaries; target

Harvard business review on inspiring and executing innovation.

-- Financial perspective -- Internal business perspective -- Innovation and learning perspective -- Customer

Innovation and knowledge management / Anderson, Neil, 1961-

Innovation management : strategy and implementation using the pentathlon framework / Goffin, Keith.

Strategic management of innovation and design / Le Masson, Pascal.

innovation / Goldstein, Jeffrey, 1949-

Routledge studies in innovation, organizations and technology

One strategy! : organization, planning, and decision making / Sinofsky, Steven, 1965-

Soft innovation : economics, product aesthetics, and the creative industries / Stoneman, Paul.

Technological innovations.

Innovation, economic growth and the firm : theory and evidence of industrial dynamics / Gaffard