in music, musicals, and advertising: the cases of Fred the baker, Maria, Billie Jean, Eleanor Rigby

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

-- advertising as a bounty system -- Media and culture. Media as custodians of cultural tradition -- Media and

Internet advertising.

Internet marketing.

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving

Internet advertising.

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

design basics. Visual design and coding ; The languages of the internet ; The building blocks of a web

Advertising and promotion : an integrated marketing communications perspective / Belch, George E