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49. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement
Available: Copies:
50. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Strategic planning for public relations / Smith, Ronald D., 1948- author.
Available: Copies:
51. 
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
social media -- Public relations and democracy -- Community and society: corporate social responsibility
Available: Copies:
52. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
Available: Copies:
53. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies
Available: Copies:
by 
Ngambi, Hellicy Chakosamoto, contributor.
Format: 
Books
Publication Date 
2016
Excerpt: 
Strategic planning -- South Africa.
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55. 
Cover image for The new public health
by 
Baum, Frances, author.
Format: 
Books
Publication Date 
2016 2015
Excerpt: 
. Qualitative research methods -- 10. Planning and evaluation of community-based health promotion -- Part 4
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56. 
Cover image for Development change and the change agent : facilitation at grassroots
by 
Theron, F. (Francois), 1954- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
participation, developmental local government and good governance, and national development planning. It also
Available: Copies:
57. 
Cover image for Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
Social marketing : influencing behaviors for good / Kotler, Philip.
Available: Copies:
by 
Meyer, Marius, editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
leadership development -- Mentoring and coaching -- Electronic mobile and social learning -- Employee
Available: Copies:
59. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
Available: Copies:
60. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
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