Social media, crisis communication, and emergency management : leveraging Web 2.0 technologies /

Networks without a cause : a critique of social media / Lovink, Geert.

Social media analytics : effective tools for building, intrepreting, and using metrics / Sponder

Media, society, world : social theory and digital media practice / Couldry, Nick.

Share this : the social media handbook for PR professionals / Waddington, Stephen.

Heritage and social media : understanding heritage in a participatory culture / Giaccardi, Elisa.

Music, social media and global mobility : MySpace, Facebook, YouTube / Mj²s, Ole J.

, social media, and mobile / Proulx, Mike.

The social media strategist : build a successful program from the inside out / Barger, Christopher.

The conversation company : boost your business through culture, people and social media / Van

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

Measure what matters : online tools for understanding customers, social media, engagement, and key