. Brand equity and brand building -- Brand equity -- Brand communication -- Measuring brand performance

policy -- The foreign sector -- Measuring the performance of the economy -- A simple Keynesian model of

-- Performance management -- Outsourcing -- Health and safety -- The warehouse and the environment -- The

Commercial TransactionCHAPTER 4: The Formation and Performance of Contracts for the Sale of Goods

affecting design, performance and security. The text illustrates and reinforces design concepts, tying them

Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid

-- Performance management appraisal -- Human resource development -- Career management -- Management, leadership

: key performance areas. 7. Management of quality in purchasing and supply -- 8. Price and cost analysis

The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals

-- 14. Leading Teams -- Part VI: CONTROLLING -- 15. Managing Quality and Performance -- Appendix

: Measure Performance and Continuously Improve -- 8-2-5.Activity-Based Costing and Customer Profitability

understanding leadership -- Leading teams : delivering team performance -- Transformational and charismatic